You research a new stock that has recently been listed on the market and is of perceived high quality with great potential for value increase You therefore invest. Imagine you’re looking to invest and get a good return on shares. To understand this, I’ll give a quick toplevel explanation of how the stock exchange works. There’s a cycle I’ve observed on the Internet that every market channel appears to go through. Now that we’ve outlined this blue ocean strategy I’ll add another unique dimension to a blue ocean marketing channel. The secret is to continuously hunt for blue oceans wherever possible. Of course a blue ocean can quickly turn red when other boats spy your catch Just enjoy it as long as it lasts. If you cast your line in this area and get a bite, you’ll fish uncontested and enjoy a rich catch! There are no other boats (or competition) in the water because none have thought (or dared) to set sail here yet. What the authors of Blue Ocean Strategy suggest is that instead of going into this highly competitive (& dangerous) red ocean, you should instead set sail towards the blue ocean.Ī blue ocean is uncharted territory. Try dropping aline in this space and you may catch a fish or two – but to go home with a full net you’ll need to out-fish the others, and that’s tough. It’s called the ‘red ocean’ because in this highly competitive space, some boats are sinking and there’s blood in the water! Most businesses are sailing in the ‘red ocean’, a highly competitive space where everyone is competing with each other on price, features, and market share. The principle behind blue ocean strategy is that businesses live in either blue or red oceans. If you’ve been lucky enough to go to business school, (or unlucky depending on your perspective □ ) one of the books on your reading list was probably blue ocean strategy. The first element of this framework is something I call, blue ocean marketing channels Growth hacking is a new(ish) area, and I’ve reflected on how to create a framework that would guide marketers on how to approach growth hacking for their business.
![i am playr cast i am playr cast](https://www.giantbomb.com/a/uploads/original/20/201091/2506954-iamportfull3.jpg)
When growing gaming startup We R Interactive, we also used growth hacking successfully when developing I Am Playr to millions of users.
![i am playr cast i am playr cast](https://www.forzaatleti.com/wp-content/uploads/2012/05/implyer-200x150.jpg)
![i am playr cast i am playr cast](http://www.freegame.cz/public/reviews/images/a/a9/a9b/resized/4-i-am-playr.jpg)
This has been achieved not through TV ads, billboards, PR or other ‘traditional’ marketing channels, but rather something called ‘Growth hacking’. Think Snapchat, Whatsapp, Dropbox, Airbnb etc. Over the past decade, there’ve been countless tech startups from Silicon Valley and beyond that have reached escape velocity and acquired millions of users.